Destroying Adwords Table of Contents AdWords and Your Business ………………………………………………………… 4 The Profitability of Your Market …………………………………………………… 7 The Mechanics of a Campaign ………………………………………………………. 9 The Lifeblood of Your Campaign ………………………………………………… 12 Writing Effective Ads ………………………………………………………………… 17 Cost Per Click v Click Value ………………………………………………………. 20 The Google Quality Score …………………………………………………………… 21 Getting More For Less […]
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